Absorbing the Cost of Personalized MedicineVideo Categories: Pricing
Matthew Palmgren discusses the benefits of personalized medicines
As we learn more about a person’s genetic makeup, the more we are able to target medicines to his/her needs and benefit. With continued research, Dr. Stainthorpe explains, we will be able to identify markers that allow us to target medicines more precisely to get better performance and reduce waste.
Matthew Palmgren presents the key issues that help justify the value and cost of personalized medicines