Absorbing the Cost of Personalized Medicine
Video Categories: PricingMatthew Palmgren discusses the benefits of personalized medicines
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In Pursuit of Targeted Therapies
As we learn more about a person’s genetic makeup, the more we are able to target medicines to his/her needs and benefit. With continued research, Dr. Stainthorpe explains, we will be able to identify markers that allow us to target medicines more precisely to get better performance and reduce waste.
Justifying the Value of Personalized Medicine
Matthew Palmgren presents the key issues that help justify the value and cost of personalized medicines