PMO Interview with the Innovator Series: Volume 3

Kimberly J. Popovits

Video Categories: PMO Interview with the Innovator Series

Kim Popovits, Chairman, CEO and President, Genomic Health Inc., offers a definition of personal medicine in the first segment of this new video from Personalized Medicine in Oncology.
September 20, 2013

Developing an Accurate Price Model for Personalized Medicines

Randy Vogenberg discusses the complexities of developing pricing for personalized medicine products

September 20, 2013

Value Proposition of Personalized Medicine

John Hennessy discusses the benefits of the “personalized medicine toolkit” to help make better decisions